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Research papers

The restructuring of Japan's pharmaceutical business

Japan has only rudimentary pharmaceutical distribution capabilities overseas where competition is also intense. Thus, the outlook for the current core of the national Japanese pharmaceutical industry is bleak. There is no clear evidence that a...

Catalogue: Seminar 1981: International Pharmaceutical Marketing Research
Author: Leif Schaumann
September 1, 1981
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Citation

Schaumann, L. (1981a, September 01). The restructuring of Japan's pharmaceutical business. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-restructuring-of-japan-s-pharmaceutical-business


Research papers

Toward marketing development or alternative strategies in managerial marketing education

The function of marketing education for managers is to bridge the gap which exists between theoretical concepts and practical application/implementation. In this connection, the didactic structure of the educational process is of much importance and...

Catalogue: Workshop 1976: Educating The Effective Marketing Decision Makers
Author: A. P. van Gent
June 1, 1976
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Citation

van Gent, A. P. (1976a, June 01). Toward marketing development or alternative strategies in managerial marketing education. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/toward-marketing-development-or-alternative-strategies-in-managerial-marketing-education


Research papers

Complexity and change in the modern marketing environment

The paper discusses the complexity of the modern marketing environment and the need for a more comprehensive view of buying behaviour. Over the past decade several new factors, such as increasing government intervention in industry and commerce and...

Catalogue: Workshop 1976: Educating The Effective Marketing Decision Makers
Author: Peter Michael Chisnall
June 1, 1976
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Citation

Chisnall, P. M. (1976a, June 01). Complexity and change in the modern marketing environment. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/complexity-and-change-in-the-modern-marketing-environment


Research papers

Globalization- Segmentation- Standardization

Simultaneously with the increase of international economic operations - as well capital- as product- transactions - there is a growing interest in different aspects of international marketing. In many fields however, the evolution of the...

Catalogue: Seminar 1976: International Market Research
Author: Walter Pintens
April 1, 1976
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Citation

Pintens, W. (1976a, April 01). Globalization- Segmentation- Standardization . ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/globalization--segmentation--standardization-


Research papers

International research is different

This paper sustains the thesis that market research on an international basis is a very different type of operation from single-country research, and that it requires a fund of experience and a combination of skills that is different from that...

Catalogue: Seminar 1976: International Market Research
Author: Paul Howard Berent
April 1, 1976
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Citation

Berent, P. H. (1976a, April 01). International research is different. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/international-research-is-different


Research papers

Standardize processes not programs

One of the most striking trends in marketing in the last decade has been the growing importance of multinational companies. An increasing number of industries are working on a global or regional rather than on a national scale. The major task of the...

Catalogue: Seminar 1976: International Market Research
Authors: Giep (M.P.) Franzen, L. Light
April 1, 1976
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Citation

Franzen and Light (1976a, April 01). Standardize processes not programs. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/standardize-processes-not-programs


Research papers

The role and implementation of international marketing research

International marketing strategies and styles vary widely from the marketing of almost identical brands through to the meeting of similar consumer needs across several countries via radically differing mixes of product, communication variables and...

Catalogue: Seminar 1976: International Market Research
Author: Philip D. Barnard
April 1, 1976
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Citation

Barnard, P. D. (1976a, April 01). The role and implementation of international marketing research. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-role-and-implementation-of-international-marketing-research


Research papers

International marketing research

This whole topic of the approach to researching advertising for an international brand is too complicated to do more than hint at the framework within which it is necessary to work. I hope that some of the more salient points will come alive by...

Catalogue: Seminar 1976: International Market Research
Author: Robin T. J. Tuck
April 1, 1976
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Citation

Tuck, R. T. (1976a, April 01). International marketing research . ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/international-marketing-research-


Research papers

Marketing research

The concept of marketing research is essentially dynamic and the need for its application arises primarily because of the changing socio-economic patterns and life-styles. It would be timely to review the extent to which marketing research, as an aid...

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Author: Manendra Mohan
September 1, 1974
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Citation

Mohan, M. (1974a, September 01). Marketing research . ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/marketing-research-